Something that’s been coming up a lot with my other clients: marketing issues. These boil down as follows:
- submitting short work
- finding agents
- considering self-publication
- considering electronic publishing
- finding venues for reading
- making webpages
- building reputations through P2P (person to person) networking
- online social networking
- maximizing Twitter
Are you struggling with any of these concerns? They seem so “business-like,” and yet, as a creative person, you have the right foundation for making these things work on terms that mesh with your creative life.
I’ve co-hosted a writers’ marketing group for years and many of the things we learned as a group can be applied across disciplines.
I’m no marketing guru, per se, but I know how to find ways to balance the creativity life with the necessary work of promotion and networking yourself.
I’m a firm believer that we make or do things to communicate with the larger world; it’s an existential question as to whether it matters to be creative if nobody notices. For me, and for most of the people I’ve worked with as clients, it definitely matters that people notice; otherwise, we’re just voices in the dark.
These days, the marketing models are changing as well, and social networking is becoming a great equalizer, making it possible for people to generate platforms of followers/fans/connections that are responsive to their creative work in a way that the old corporate framework never really supported.
Do let me know if this is an area where you are challenged or want to learn more about, and give me some details of what it is that you are challenged by or what you have already done but would like to do more of. I’m happy to discuss, perhaps even to demystify or de-stigmatize, this “business-side” application of your creativity.
Taking new clients August 1.
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Writer's Rainbow 